Find the friction slowing your partner growth
In the wild, penguins don’t just grab any pebble. They search. They evaluate. They choose carefully. Because the right pebble matters.
Ecosystems work the same way. Companies like AWS, Azure, Google, NVIDIA and other large ecosystems, are surrounded by thousands of partners — all saying they’re “partner-ready,” all trying to stand out.
But they’re not just looking for more partners to co-sell with. They’re looking for the right ones. The ones that:
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fit into real workloads
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help close deals
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increase consumption
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reduce risk
We can help key industry partners find you with motion specific products.
Why partnerships stall
Most companies think the hard part is getting listed, signed, introduced, or accepted into a partner ecosystem. It isn’t.
The real problem usually lives inside your own company:
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weak internal alignment
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unclear partner value
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poor ecosystem fit
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low enablement readiness
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disconnected systems and GTM execution
You can’t fix what you can’t see. Purple Penguin helps you see it fast.
Purple Penguin offers products & services to:
Assess
Identify where friction is hiding across strategy, readiness, execution, and ecosystem fit.
Benchmark
Turn vague partnership concerns into a measurable score, category, and improvement path.
Activate
Move from assessment results to dashboards, guidance, and more repeatable partner execution.
Products
AI Partnership Solutions
It’s not about visibility.
It’s about being selected.
Our AI products help you see the problem. Find your fit. Navigate the ecosystem. Win the deal. Measure the momentum.
AI Ecosystem Activation Index. This diagnoses whether an AI startup has activation challenges with major ecosystems like AWS, Azure, Google Cloud, NVIDIA, and VMware. $99
AI Partner Fit Profile (coming soon). This says, “here is where you fit, where you do not, and why. $295
AI Ecosystem Navigation Map (coming soon). Shows a map of who matters, what sequence matters, and where traction actually comes from. $750
AI Deal Fit Engine (coming soon). This answers a simple but fundamental question: Would a large ecosystem actually pull your company into a live AI deal? Monthly subscription, $195
AI Partnership Command Dashboard (coming soon). Monitors activation over time and show whether partnership efforts are turning into real movement.
Hyperscaler Partnership Solutions
Coming in May 2026
System Integrator Solutions
Coming in June 2026
We have evolved.
What began as Purple Penguin Consulting, built on deep expertise in partner marketing, alliances, and global go-to-market strategy, has transformed into Purple Penguin Partner Intelligence: a product-driven company designed to surface, measure, and eliminate the friction that slows partnerships down.
Because here’s the truth most companies don’t say out loud: Partnerships don’t fail because of strategy. They stall because of misalignment. Product teams prioritize roadmap commitments. Sales teams chase pipeline. Marketing promotes logos. Leadership expects immediate co-sell velocity. And somewhere in the middle… momentum disappears.
Purple Penguin Partner Intelligence was built to solve that.
We replace subjective opinions with measurable insight—through activation indexes, intelligence dashboards, and ecosystem-specific assessments that reveal what’s really happening inside your partnerships.
No fluff. No vague recommendations. No endless consulting cycles. Just clear signals:
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Where friction exists
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Why it exists
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What to do next
From AI ecosystems to hyperscalers to strategic alliances, we help companies move from partner activity to partner velocity.
Because it’s not about how loudly you show up in an ecosystem. It’s about whether you’re the partner that actually gets picked.
Fred Sherman - CEO
Fred Sherman leads Purple Penguin with a focus on what most companies overlook: the operational backbone that makes great customer experiences possible.
His background spans global logistics, healthcare, and wellness, with experience at FedEx, Premera Blue Cross, and NatureX.
He has built systems that scale and processes that hold under pressure.
At Purple Penguin, Fred brings that same discipline to ensure that every product is not only insightful—but operationally sound and customer-ready.
Kim Sherman - CP&SO
Kim Sherman builds what most partner leaders realize they needed earlier on.
As Chief Product and Services Officer at Purple Penguin, she turns years of experience across Lightbend (now Akka), SUSE, and Microsoft into systems that expose why partnerships stall, and how to fix them.
She has led partner and marketing teams internationally and worked alongside hyperscalers and global partner organizations to drive co-sell, alignment, and growth.
Her focus is simple: make partnership performance measurable, repeatable, and impossible to ignore.
Contact Us
Have a question or need assistance? Feel free to reach out to us. We are here to help you with any inquiries regarding our services or solutions.